12/23/2023 0 Comments Treasure island media![]() ![]() So, understanding why identity is necessary and how it creates seamless consumer experiences across streaming media and beyond is worth the effort-even if challenging. Through this evolution, what won’t change is the need to deliver relevant advertising to consumers. This is a needed evolution requiring companies throughout the streaming media advertising ecosystem to have a baseline understanding of the complexities of identity. At its core, the way identity powers connected TV and other streaming media is changing.
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